A route to explore...
FREE Kindle Download version of My Crazy Purple Pen for a limited period - from Thursday 1 August to Monday 5 August.
Amazon provides independent authors with a platform on which to offer their kindle books for free for up to 5 days. There are various stipulations and restrictions but I won’t go into all that now! In summary, the idea is that the freebie loving public will download your book (My Crazy Purple Pen) and your sales ranking and customer review numbers will increase (hopefully by a lot); ultimately the profile of your book will be raised. Additionally, sales of your other books may also be generated if customers like your book enough. Although my book is not the first part of a serial (for which this would be most effective), it is one of three books targeted at the same audience and so there is potential for some cross-marketing to apply.
It appears that for some authors this approach has worked brilliantly and for others, not so good. I think there is a lot of luck involved, as in life. Either way, it is definitely worth a punt.
There are a few other things that I have done to raise awareness of this promotion; listed my FREE kindle book offer on as many websites as possible - those that customers use to find FREE ebooks, and posted my promotion on Facebook.
I haven’t gone down the paid promotions route just yet but’ Bookbub’ looked tempting. Maybe next time.