Interactive Touch Books (ITB) is a very innovative company and I am excited to learn that Microsoft have offered the founders both their support and investment to continue. ITB specialise in selling downloads of interactive touch books for young children for use on the iPad. These books offer the reader much more than standard eBooks since they contain animations, sounds and a narration option. The cost of most ITBs on the site represents excellent value for the customer too, at just £1.49 per book or less.
I used the free software provided by this company to its authors to create ITB versions of my first two books, My Crazy Purple Pen and The Day My Teacher Came to Tea. I was delighted with the results and have been encouraged by the strong sales I have received from this relatively niche area of the marketplace.
The company have been struggling to make a profit because of the huge cost involved in running the cloud server (something technical like that anyway!) but with the backing of Microsoft will be able to invest in marketing and promotion, pay their authors on time (yippee!) and start to develop the technology to enable the books to be read on all platforms, not just iPad.
I am hopeful that this relatively new area of the children’s book market will be given a real boost and that ITB will become a more significant player. It certainly deserves to be.
Check out the ITB app on your iPad or view their website;
Links to my two books are:
My Crazy Purple Pen
The Day My Teacher Came to Tea
I used the free software provided by this company to its authors to create ITB versions of my first two books, My Crazy Purple Pen and The Day My Teacher Came to Tea. I was delighted with the results and have been encouraged by the strong sales I have received from this relatively niche area of the marketplace.
The company have been struggling to make a profit because of the huge cost involved in running the cloud server (something technical like that anyway!) but with the backing of Microsoft will be able to invest in marketing and promotion, pay their authors on time (yippee!) and start to develop the technology to enable the books to be read on all platforms, not just iPad.
I am hopeful that this relatively new area of the children’s book market will be given a real boost and that ITB will become a more significant player. It certainly deserves to be.
Check out the ITB app on your iPad or view their website;
Links to my two books are:
My Crazy Purple Pen
The Day My Teacher Came to Tea
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